The blinking cursor. The publish button staring me down. Creating content through narrow distribution channels to wide audiences is a unique problem known as
Context Collapse.
This idea of writing for everyone and no-one at the same time explains a lot of bad brand content on the internet and I wrote about it here including some ideas on how to fix it:
http://tomcritchlow.com/2017/04/20/context-collapse/
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What else is going on? I'm preparing a piece about strategy consulting. You might have seen me get obsessed with this concept recently with my writing on a
fieldguide for independent strategy consultants. Here's some more links on the topic:
*
strategy as an unfolding network of connections (pdf) by Stripe Partners
*
the Q-lab aka slack consulting from Venkatesh Rao
*
small groups and consultancy from Matt Webb
So here's my ask - have you seen anything interesting I should be looking at and referencing as I think about strategy consulting for web businesses?
Just hit reply and start typing.
Till next time,
Tom
