Hey tinyletter-adventurers. Glad you're on this journey with me into the depths of internet content and all the ways my weird little brain thinks about it...
(not what you signed up for? just hit reply and let me know what you want me to write about and I'll write a whole tinyletter just for you!)
My latest blog post just went up:
How do you measure good content? - In search of a framework or process to judge editorial... quality?
Listen. I know, it's a somewhat dry headline but I promise there's something important here. Web analytics and page views fail us as a measure of quality (obviously!). But then, what are our alternatives? If you're working in the world of content trust me you should be thinking about this - because the question arises all the time in my work and business owners, CEOs, investors and managers care deeply about this.
But here's the rub - there's very littler standardization. No one knows how to answer this question well.
So this post explores a little some of the options and ways we might think about it.
I'll be honest - there's no answers in this blog post. Just provocations...
And - I want to know what you think? How do you think about content quality? How do you measure it? Or, to put another way, how do you create a framework to evaluate content? Hit reply and let me know!
Thanks and much love to all 94 of you.
Tom
